Social content and management
Practical content planning, graphics, copy and scheduling that keep the brand consistent without turning every post into a sales pitch.
Meta Ads · social · digital campaigns
Meta Ads and digital marketing without hiring a department.
I bring hands-on experience planning, building and improving Facebook and Instagram advertising, supported by strong landing pages, social content, local visibility and clear measurement.
Connected work
Campaigns should lead somewhere useful.
A good ad cannot rescue a confusing landing page. A busy social feed cannot replace a clear offer. I look at the path from first impression to enquiry.
Meta Ads management
Hands-on Facebook and Instagram campaign setup, objective and audience selection, ad creative, copy, landing-page alignment, tracking, testing and ongoing optimisation.
Email marketing
Campaign structure, copy, templates, lists and clear calls to action for newsletters, offers and customer follow-up.
Google Business Profile
Accurate services, categories, photos, posts, reviews and website alignment for businesses that need stronger local visibility.
Landing pages and forms
Fast pages and sensible forms that match the campaign, ask for the right information and make follow-up easier.
Measurement
Analytics, Search Console, campaign reporting and lead-quality feedback so decisions are based on more than likes and impressions.
The filter
If it does not serve the goal, it does not need to be in the plan.
I do not recommend every channel by default. A focused website and local search setup may outperform a complicated campaign for some businesses. Others need an integrated mix. The business decides—not the service menu.
Audience
Who needs the service and what are they trying to solve?
Offer
What should they understand, trust and do next?
Channel
Where is that audience realistically paying attention?
Evidence
Which numbers show useful progress, not just activity?
From attention to enquiry
Facebook and Instagram advertising that fits the next step.
Start with the customer and the offer.
For a Sunshine Coast service business, a useful campaign starts with who can realistically buy, where you operate and what makes the offer worth considering. A local quote campaign needs a different message from a national service promotion. I connect the audience, creative and call to action to that decision. Before spending more, we need a clear answer to a simple question: what should the right person understand and do after seeing the ad?
Choose a lead form or a website landing page.
A Meta lead form can make it easy to register interest without leaving Facebook or Instagram. A website landing page gives you more room to explain the service, show relevant work and answer questions. Neither route wins automatically. The right choice depends on how much information the customer needs and how your business handles enquiries. I can help align form questions and page content with the details you need for a useful follow-up.
Judge the quality of the leads.
A cheap enquiry is not much use if the person needs a different service or never intended to book. Campaign reporting should be read alongside your feedback: was the location suitable, was the request genuine and did it progress towards a quote or sale? I use that context when reviewing creative, forms and landing pages. Advertising spend and management work are separate costs, agreed as part of the campaign scope. More budget should have a reason behind it.
Keep the message recognisable across channels.
Your ads, social posts, emails and website should sound like the same business. Original project photos, helpful explanations and a clear offer give people something to remember. AI can help organise ideas or draft variations for review, while business facts, tone and final creative still need human judgement. Local SEO and website development can support the same customer journey, giving interested people somewhere useful to check you out before they enquire.
Let’s make it useful
Need an extra pair of capable hands, not another subscription?
Tell me what is already running, what is not working and what outcome matters. I can scope the support around that.