Meta Ads · social · digital campaigns
I bring hands-on experience planning, building and improving Facebook and Instagram advertising, supported by strong landing pages, social content, local visibility and clear measurement.
Connected work
A good ad cannot rescue a confusing landing page. A busy social feed cannot replace a clear offer. I look at the path from first impression to enquiry.
Practical content planning, graphics, copy and scheduling that keep the brand consistent without turning every post into a sales pitch. The small business content guide includes a reusable brief and fortnight routine you can bring to our planning conversation.
Hands-on Facebook and Instagram campaign setup, objective and audience selection, ad creative, copy, landing-page alignment, tracking, testing and ongoing optimisation. My digital marketing strategy and Meta Ads planning service explains how I connect the offer, lead form, landing page and follow-up.
Campaign structure, copy, templates, lists and clear calls to action for newsletters, offers and customer follow-up.
Accurate services, categories, photos, posts, reviews and website alignment for businesses that need stronger local visibility. Explore the dedicated Google Business Profile optimisation and management service.
Fast pages and sensible forms that match the campaign, ask for the right information and make follow-up easier. Read the full enquiry-journey checks to assess the destination before expanding a campaign.
Analytics, Search Console, campaign reporting and lead-quality feedback so decisions are based on more than likes and impressions.
The filter
I do not recommend every channel by default. A focused website and local search setup may outperform a complicated campaign for some businesses. Others need an integrated mix. The business decides—not the service menu.
Who needs the service and what are they trying to solve?
What should they understand, trust and do next?
Where is that audience realistically paying attention?
Which numbers show useful progress, not just activity?
From attention to enquiry
For a Sunshine Coast service business, a useful campaign starts with who can realistically buy, where you operate and what makes the offer worth considering. A local quote campaign needs a different message from a national service promotion. I connect the audience, creative and call to action to that decision. Before spending more, we need a clear answer to a simple question: what should the right person understand and do after seeing the ad?
A Meta lead form can make it easy to register interest without leaving Facebook or Instagram. A website landing page gives you more room to explain the service, show relevant work and answer questions. Neither route wins automatically. The right choice depends on how much information the customer needs and how your business handles enquiries. I can help align form questions and page content with the details you need for a useful follow-up.
A cheap enquiry is not much use if the person needs a different service or never intended to book. Campaign reporting should be read alongside your feedback: was the location suitable, was the request genuine and did it progress towards a quote or sale? I use that context when reviewing creative, forms and landing pages. Advertising spend and management work are separate costs, agreed as part of the campaign scope. More budget should have a reason behind it.
Your ads, social posts, emails and website should sound like the same business. Original project photos, helpful explanations and a clear offer give people something to remember. AI can help organise ideas or draft variations for review, while business facts, tone and final creative still need human judgement. Explore practical AI workflows for marketing and office administration, including how to measure the time needed to reach an approved draft. Local SEO and website development can support the same customer journey, giving interested people somewhere useful to check you out before they enquire.
Let’s make it useful
Tell me what is already running, what is not working and what outcome matters. I can scope the support around that.
