Websites · SEO · Facebook & Instagram Ads
Know what to improve, what to promote and how to review the enquiries.
You know the work you want more of. I help connect your website, local search and marketing around that offer. My Sunshine Coast digital marketing strategy service includes practical priorities for SEO, Meta Ads, Facebook and Instagram lead generation, landing pages and follow-up.
Start with the business
A trades business may want larger project quotes. A service company may need enquiries from a particular area. An established business may want a new offer understood. I start with the work you want more of, the customers who fit and your capacity to respond.
We define the job, the reason to consider you and the information a customer needs before enquiring. Genuine project photographs, an understandable process and useful answers give the website and ad creative something specific to say.
We work from your actual coverage, job types and availability. A Nambour business serving the Sunshine Coast needs a plan that reflects the work it can deliver. A national service website may need a broader structure and a different message.
We establish who receives the lead, how it reaches the right inbox or system and what the first response should ask. The form and destination need testing. You also need a manageable way to record whether the request was suitable.
We distinguish an enquiry, a qualified request, a quote and a booked job. Those stages answer different business questions. That lets us review SEO, Meta Ads and page improvements against the work you are trying to win.
Choose the work for a reason
I can work across website development, local SEO, content, Google Business Profile, Facebook and Instagram advertising and email marketing. The starting plan identifies which parts need attention now, the dependencies and the budget you are comfortable committing.
| Business need | Work to consider | Check before expanding |
|---|---|---|
| Customers search for the service locally. | On-page SEO, accurate service content and a useful Google listing. | Query relevance, actual coverage and the page customers reach. |
| A particular offer needs an advertising campaign. | Meta Ads on Facebook and Instagram, with suitable creative and a defined lead route. | The offer, audience, enquiry destination and your follow-up capacity. |
| Visitors need more detail before asking for a quote. | A focused landing page with genuine examples, service details and a sensible form. | Mobile use, the promised service and successful form delivery. |
| The business needs consistent explanations and updates. | Social content, website answers and relevant email communication. | Material worth sharing, customer permission where needed and an achievable routine. |
For the work inside Google Search and Maps, see SEO services and Google Business Profile optimisation. The broader Meta Ads and social media marketing page explains the campaign support available.
Facebook and Instagram advertising
I provide hands-on Meta Ads support, including campaign setup, offer and audience planning, creative, lead forms, landing-page alignment, testing and ongoing optimisation. We agree on the advertising spend and the management scope separately.
Meta supports lead generation through instant forms and website forms. An instant form provides a route inside Facebook or Instagram. A website landing page gives you more room to explain the service, show relevant work and answer questions.
I assess how much context your customer needs and what your business must know to respond. For a service enquiry, that may include the job type, location and timing. We choose purposeful questions and an understandable next step, then check the submission and delivery route.
A customer should recognise the offer after clicking. The service, locations, images and enquiry prompt need to agree across the ad, form and landing page. I also review how the creative reads in the placements being used, so essential wording and relevant parts of the photograph remain useful.
When the website needs repair first, I can scope the WordPress or Elementor issue or static HTML website improvements alongside the campaign priorities.
The starting brief names the project type, genuine service area and the work the business can take on. The creative uses permitted photographs and explains the offer. The lead route asks enough to establish the location, scope and likely timing.
The first response confirms the request and the information needed for a quote. We record which enquiries fit, which receive a quote and which become booked jobs. If unsuitable requests dominate, the review examines the message, form and customer expectations alongside the campaign settings.
This is an example of the planning process, not a claimed client outcome.
Use your own campaign figures
Use one campaign and a consistent group of enquiries. Count a qualified lead when it meets your agreed service and location criteria and represents a genuine request. Booked jobs are the subset that progressed. Allow for enquiries that are still waiting on a response or decision.
Enter your figures to compare the costs.
The calculations use advertising spend only. Management fees and delivery costs are separate. Your figures stay in this page; the calculator does not submit them.
These are working measures, not a profitability calculation. We also need your quote and booking feedback. A campaign may have a low initial enquiry cost while requiring too much time to handle unsuitable requests.
A plan you can act on
I am Nick, based in Nambour. You deal directly with the person planning and implementing the agreed work. My client work includes local businesses and Australian service companies with substantial websites and enquiry systems.
The plan can be scoped on its own or followed by implementation and ongoing support. You retain ownership of your website and business accounts. Access, software costs and advertising spend are made clear in the quote.
Your first message can include the website, what you currently promote, the jobs you want more of and what is getting in the way. The business digital needs guide helps you organise that starting point.
Bring this to the first conversation
If you need help creating the material, the small business content plan explains how to use customer questions and actual work. For the page behind a campaign, the website enquiry guide gives you useful checks.
We can begin with the setup you already have and a specific goal. I will identify the work that needs scoping and explain how the website, SEO and Meta Ads can support it.
Discuss your marketing planBefore we start
Yes. I provide hands-on campaign planning, setup, creative, lead forms, landing-page alignment, testing and ongoing optimisation. We agree on the offer, audience, advertising spend, lead destination and management scope before the campaign work.
That depends on the service, how customers choose, the existing setup and the work you want to win. I review the website and available data, then identify a useful first step. SEO, Google Business Profile and Meta Ads can support the same offer, with different tasks and measures.
Neither route suits every campaign. An instant form provides a lead route inside Facebook or Instagram. A website page provides more room for service details and examples. I assess the information a customer needs and the details your business requires for a useful follow-up.
The advertising spend is agreed around the campaign, available budget and the work needed to evaluate it. I explain the management and implementation costs separately. I do not promise that one fixed budget will produce the same result for every service or location.
Yes. You retain ownership and appropriate administrator access to your business assets. We arrange the access needed for the agreed work and document relevant account responsibilities. Advertising spend, software costs and management fees are made clear in the scope.
Yes. The review and plan can be scoped as a defined project. Implementation and ongoing support are separate decisions. The handover should identify the priorities, responsibilities, dependencies and the measures to review.
We review enquiries against your agreed service and location criteria, then track which progress towards quotes and booked jobs where that information is available. Campaign reporting is considered alongside your follow-up feedback. A submitted lead alone is not proof of a sale.
Yes. I am based in Nambour and support Sunshine Coast businesses and service companies across Australia. The plan reflects your actual coverage, the offer being promoted, the website and the enquiry process. The available access and implementation work are agreed for your business.
Official resources
These resources explain the platform features mentioned above. The service process and examples describe how I scope the work for your business.
Talk to Nick
Tell me about your business, the services you want to promote and the website or campaigns already running. I can help scope the plan and the practical work behind it.
